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-   -   The official hilarious markup thread. Dealers listing crazy markups (https://www.gtrforums.com/forums/general-8/official-hilarious-markup-thread-dealers-listing-crazy-markups-714/)

darstar007 12-06-2007 03:56 PM

I think everyone would do $5K over and that's why it won't get the job done for awhile.

gearheadbill 12-13-2007 10:13 AM

Markup?
 
I think Nissan is forcing the dealers to charge a markup,they have to recoup that CERTIFICATION money($20,000-$30,000)SOMEHOW? if they want to sell the GT R, ,not that I will pay it?
My guy that is working on it for me says that dealers are confused right now,only1500 for the US,HOW MANY DOES THAT MAKE PER DEALER? unless there is some dealer incentive, like what I do ot know?
I know the dealers are going to get their cut some how?
If I cannot get one in the first year what is going to happen next year?
I guess time will tell
Just My 2 cents
Gearheadbill

spt 12-13-2007 01:21 PM


Originally Posted by gearheadbill (Post 4103)
I think Nissan is forcing the dealers to charge a markup,they have to recoup that CERTIFICATION money($20,000-$30,000)SOMEHOW? if they want to sell the GT R, ,not that I will pay it?
My guy that is working on it for me says that dealers are confused right now,only1500 for the US,HOW MANY DOES THAT MAKE PER DEALER? unless there is some dealer incentive, like what I do ot know?
I know the dealers are going to get their cut some how?
If I cannot get one in the first year what is going to happen next year?
I guess time will tell
Just My 2 cents
Gearheadbill

In my opinion I think it's the dealers only (has nothing to do with the manufacture) charging the markups. They are basically using the hype/demand towards their favor and trying to take all the money they can from you.

Also my gut is telling me, Nissan will miraculously increase production to accommodate orders, especially if demand is high. As far as getting one the following year, you never know. It may be a situation where 2 or 3 will be sitting on the lot after the dust from the hype settles. Dealers will then be looking to sell under MSRP instead of trying to mark them up. It happens all the time with other cars in the market, so there's no reason it won't happen for the GTR.

darstar007 12-13-2007 04:44 PM


Originally Posted by spt (Post 4105)
In my opinion I think it's the dealers only (has nothing to do with the manufacture) charging the markups. They are basically using the hype/demand towards their favor and trying to take all the money they can from you.

Also my gut is telling me, Nissan will miraculously increase production to accommodate orders, especially if demand is high. As far as getting one the following year, you never know. It may be a situation where 2 or 3 will be sitting on the lot after the dust from the hype settles. Dealers will then be looking to sell under MSRP instead of trying to mark them up. It happens all the time with other cars in the market, so there's no reason it won't happen for the GTR.


I only think this can be the case with the GT-R if other manufacturers can produce similar performing vehicles around $75K. So far only the Z06 is a legitimate competitor.

gearheadbill 12-13-2007 05:56 PM

markup
 
How are dealers suppose to recoup this certification money?it is a pretty big chunk of $
Gearheadbill

darstar007 12-13-2007 05:57 PM


Originally Posted by gearheadbill (Post 4110)
How are dealers suppose to recoup this certification money?it is a pretty big chunk of $
Gearheadbill


By charging $60K over MSRP!!!!!!!

gearheadbill 12-13-2007 06:05 PM

markup
 
You I know both know that is out in left field!

winkie 12-13-2007 06:20 PM


Originally Posted by gearheadbill (Post 4103)
I think Nissan is forcing the dealers to charge a markup,they have to recoup that CERTIFICATION money($20,000-$30,000)SOMEHOW? if they want to sell the GT R, ,not that I will pay it?
My guy that is working on it for me says that dealers are confused right now,only1500 for the US,HOW MANY DOES THAT MAKE PER DEALER? unless there is some dealer incentive, like what I do ot know?
I know the dealers are going to get their cut some how?
If I cannot get one in the first year what is going to happen next year?
I guess time will tell
Just My 2 cents
Gearheadbill

If Nissan really has to pay that much for certification of techs, then I bet the GTR will be shortlived in the states. It simply doesn't make financial sense.

kamal 12-13-2007 06:31 PM

they should go to jail!!! 20k mark up!!! They want to make more money than Nissan Japan!!

darstar007 12-13-2007 09:06 PM


Originally Posted by gearheadbill (Post 4112)
You I know both know that is out in left field!

That's what the guy in San Jose quoted me. Unless he wanted to tell me to "Go take a hike", he must've been somewhat serious.

winkie 12-14-2007 06:30 AM


Originally Posted by darstar007 (Post 4111)
By charging $60K over MSRP!!!!!!!

My suggestion would be to go to any Nissan dealer outside of California. They're going to have people paying through the nose simply because people will. I mean really, if people are willing to pay that much then they should mark them up that much. It's all consumer driven. I simply refuse to offer business to them.

spt 12-14-2007 07:55 AM


Originally Posted by darstar007 (Post 4108)
I only think this can be the case with the GT-R if other manufacturers can produce similar performing vehicles around $75K. So far only the Z06 is a legitimate competitor.

The 911, M5, E55, and Exige were all the same when the new model version or first introduction just came out. A few years ago I was on a order list for the 2000 M5. At first BMW was stating that they were only going to make a small amount of the car during the first year. I was #6 on the list and I had to put down $5k. At the time, the hype for new car releases wasn't as big as it is today. When the car finally made it to the US, the hype started to build up and dealers started taking advantage and started charging markups. The dealer tried to charge a 15K markup on me but because I made them agree to a certain price they couldn't change it on me. Well needless to say, after the first year (or close to it) BMW started to increase production #'s and dealers started to discount the car.

Now don't get me wrong, I'm not saying that this will happen for sure with the GTR. I just think that a car like this with so much demand, Nissan is going to look to make the most $$ they can while they can. First year production #'s will always be lower because they are trying to create a marketing animal behind it to sell more cars by making people think that they are only making so many so run out now to buy one. I'm sure Nissan knows that the dealers are going to charge a markup at first but I don't think they are going to what it to happen for a long period of time. People will get frustrated with the ridiculous markup's and at one point, paying over 100K for the GTR destroys a selling point for Nissan (more performance then a 911 turbo at almost half the price).

I just think the first year will be interesting to watch to see what will happen. I'm hoping I'm right and the people who want a GTR will be able to get one at MSRP and not have to go through the hassle. I for one want to get one but I refuse put more money into dealer pockets then I'm already doing. It doesn't seem right.

spt 12-14-2007 08:04 AM

Wow, I just got off the phone with a dealer and here's their reasoning for the markup's:

- The dealer has to buy a special lift for the GTR because of it's dimensions.
- The car needs a special truck to be transported.
- The dealer needs special tools to work on the car.
- and the list goes on.

After he said that, I started laughing. I've never heard so many excuses to charge a markup in my life. I was talking to a friend who works for a Nissan dealer, and basically this is the dealer's answer to people getting mad about the markups. A simple defense to justify the outrageous price increase.

winkie 12-14-2007 09:33 AM


Originally Posted by spt (Post 4119)
Wow, I just got off the phone with a dealer and here's their reasoning for the markup's:

- The dealer has to buy a special lift for the GTR because of it's dimensions.
- The car needs a special truck to be transported.
- The dealer needs special tools to work on the car.
- and the list goes on.

After he said that, I started laughing. I've never heard so many excuses to charge a markup in my life. I was talking to a friend who works for a Nissan dealer, and basically this is the dealer's answer to people getting mad about the markups. A simple defense to justify the outrageous price increase.

These costs shouldn't be recovered by charging > MSRP in my opinion...this should all be covered in vehicle costs. If these reasons are legit, then two :smilieth for Nissan for poor planning...simply ridiculous.

Rez90 12-14-2007 10:47 AM

My dealer quoted me 15k over MSRP yesterday.

I'm having a hard time justifying this car over a new Z06 for $85,000.......

winkie 12-14-2007 01:02 PM


Originally Posted by Rez90 (Post 4122)
My dealer quoted me 15k over MSRP yesterday.

I'm having a hard time justifying this car over a new Z06 for $85,000.......

I hear ya. I'm assuming you could take a Z06 to nearly any chevy dealer...not so with the GTR apparently. I like to do my own labor, but if I have a warranty issue I don't want to travel far to get it fixed.

fjs 12-14-2007 04:45 PM


Originally Posted by gearheadbill (Post 4103)
I think Nissan is forcing the dealers to charge a markup,they have to recoup that CERTIFICATION money($20,000-$30,000)SOMEHOW? if they want to sell the GT R, ,not that I will pay it?
My guy that is working on it for me says that dealers are confused right now,only1500 for the US,HOW MANY DOES THAT MAKE PER DEALER? unless there is some dealer incentive, like what I do ot know?
I know the dealers are going to get their cut some how?
If I cannot get one in the first year what is going to happen next year?
I guess time will tell
Just My 2 cents
Gearheadbill

Special equipment required in the Service Dept can be written off. Sending sales or techicians to Japan are definitely travel expenses and can be written off too. And marking it up as much as the market will bear is real money!:spit: So it all boils down to the reality whereas the bigger dealerships can easily write off whatever certification program Nissan wants to call it and the small dealerships will be SOL:squint:

IIRC, Audi did the same thing with the R8. Dealers that want to sell the R8 has to put up some ridiculous amount up front too, i think it was $100k or $150k. Just to sell that few cars a year too. I guess it's another way for the manufacturer to make money nowadays.

darstar007 12-14-2007 05:30 PM

There is still time for things to clear up, but at this point in time (~ 6 months till it hits the States), we know that the GT-R will be rare as hell and probably require special equipment and training to be serviced. Business 101 says it will be verrrry expensive to buy this car unless the supply is pumped up. Nissan better not try selling this as a "supercar bargain" if this is the case or a lot of us will be scoping out a new Z06 and pocket the $30K diifference.

:nsangry6:

winkie 12-14-2007 05:59 PM


Originally Posted by darstar007 (Post 4125)
There is still time for things to clear up, but at this point in time (~ 6 months till it hits the States), we know that the GT-R will be rare as hell and probably require special equipment and training to be serviced. Business 101 says it will be verrrry expensive to buy this car unless the supply is pumped up. Nissan better not try selling this as a "supercar bargain" if this is the case or a lot of us will be scoping out a new Z06 and pocket the $30K diifference.

:nsangry6:

They already are marketing the GTR as a supercar bargain..."the ultimate supercar that can be driven by anyone, anytime, anywhere", implying that it's much more affordable...at least that was how I understood part of that comment.

08Skygtr 12-14-2007 08:24 PM


Originally Posted by winkie (Post 4123)
I hear ya. I'm assuming you could take a Z06 to nearly any chevy dealer...not so with the GTR apparently. I like to do my own labor, but if I have a warranty issue I don't want to travel far to get it fixed.



Yep a 100k warranty on any Z06 07 or 08.

You can get a brand new 07 Z06 for almost 10k off MSRP at more than a few dealerships. A real performance bargin at those prices IMO


This 20k - 60k over MSRP will kill a lot of potenial buyers dreams of owning a GT-R but for some of us that have a rock solid MSRP deal on one I would flip mine in a minute for a profit like that. If they stay close to MSRP then I will keep it and start the modding:D

winkie 12-15-2007 04:56 AM


Originally Posted by 08Skygtr (Post 4128)
Yep a 100k warranty on any Z06 07 or 08.

You can get a brand new 07 Z06 for almost 10k off MSRP at more than a few dealerships. A real performance bargin at those prices IMO


This 20k - 60k over MSRP will kill a lot of potenial buyers dreams of owning a GT-R but for some of us that have a rock solid MSRP deal on one I would flip mine in a minute for a profit like that. If they stay close to MSRP then I will keep it and start the modding:D

I agree 100%. The only issue that could come about if you flipped the car is that (I've heard) if you resell a GTR within 12 months of purchasing that the factory warranty is void, and if true this would greatly reduce the resell value. This isn't anything very legit (I hope) because I've only heard this by word of mouth...not from anyone at Nissan.

08Skygtr 12-15-2007 09:32 PM


Originally Posted by winkie (Post 4129)
I agree 100%. The only issue that could come about if you flipped the car is that (I've heard) if you resell a GTR within 12 months of purchasing that the factory warranty is void, and if true this would greatly reduce the resell value. This isn't anything very legit (I hope) because I've only heard this by word of mouth...not from anyone at Nissan.


I heard the same thing but I don't know if it is true or just a rumor. I think it would be hard to inforce though.

winkie 12-15-2007 10:18 PM


Originally Posted by 08Skygtr (Post 4133)
I heard the same thing but I don't know if it is true or just a rumor. I think it would be hard to inforce though.

I hope it's a rumor...but all the dealership have to do is run a registration check on the car, if the car was re-registered during the first 12 months...bingo. :owned:

02HREBlue 12-16-2007 05:58 AM

I don't think it is likely at all. Many people will not only want the GTR, but will want to upgrade to V-spec variants etc, which will be available within a years time, and with U.S. production starting so late, I doubt it will be a factor at all in the United States.

I could see it happening in Japan, where demand is even more feverish, but production is starting much sooner.

Preorders apparently start next month in the U.S., so this will be known soon if one is to sign contracts, because if it is not in the contract, it won't be happening.

fjs 12-17-2007 11:50 AM


Originally Posted by winkie (Post 4129)
I agree 100%. The only issue that could come about if you flipped the car is that (I've heard) if you resell a GTR within 12 months of purchasing that the factory warranty is void, and if true this would greatly reduce the resell value. This isn't anything very legit (I hope) because I've only heard this by word of mouth...not from anyone at Nissan.

Nissan "was" thinking about it, but decided not to:smilieth

http://forums.gtrforums.com/showthread.php?t=641

darstar007 12-17-2007 02:47 PM

Let the gouging begin....

:2gunsfiri:2gunsfiri

bonzelite 12-21-2007 12:34 AM

I posted this on the other GT-R forum. I will repost it here to add to the discussion. Make what you will of it:


Here is what Universal City Nissan sales guys (2 of them) said to me today:

I was eating at Poquito Mas and 2 Nissan guys walk in. I'm literally a short walk from the dealer at this location. They must have been on break.

As I sat facing the front door at a high-top table eating a steak burrito (that was damn good), I got their attention and asked them if they were sales people and they said yes, but were initially reluctant to speak with me. Their body language was a bit stand-offish like "who's this strange man?" But so what. I kept pressing.

I just blatantly asked without any introduction "How long is the wait list for the GT-R," and one of them smiled and didn't say anything.


His buddy, the 2nd guy, then sounded off and said "There isn't one"

"What?" I said.

"There isn't an actual wait list yet. They're taking deposits next month but not before that. Only people who know the owners have a car waiting right now..."

"Oohh." I smiled. It confirmed my cynical idea that if you're on the inside you have a ride. Probably at a discount, too. But I didn't pursue that. I just let them talk.

So by now the first guy warmed up and began to spill it: "It's a $20,000 deposit down to reserve a car."

As I raised an eyebrow while sipping iced-tea, he saw I looked more intrigued and ready for more...

"That's 20,000 on top of sticker... $20,000 markup."

"Oh, I see. How many cars will you be getting next year?" I asked casually.

His buddy, the 2nd guy then said as he looked a bit "surrendered," hands in pockets: "This car is going to be hard to get" he said, shaking his head a little bit like "no."

He then added "They'll be very hard to get at first, but then they should be more available after the first year maybe. It's a new model so it's very limited."

The first guy then added "about 5 or 6."

-------------------

Universal City Nissan IIRC is the largest volume Nissan in the entire USA. And they're only getting 5 or 6 GT-Rs according to these guys, at a $20,000 markup --that must be made before you can even reserve an R35. If you don't lay down 20 thousand up front you cannot get in line for a GT-R.




Draw your own conclusions from my experience today.

darstar007 12-21-2007 10:19 AM

Sounds like exactly the situation here in the SF Bay Area. Unless you're willing to commit to a significant amount over MSRP or your dad owns the local Nissan dealership, there is no hope for the immediate future. Whether Nissan ever decides to mass-produce this car is the ultimate factor. My guess at this point is....NO.

08Skygtr 12-22-2007 10:04 PM


Originally Posted by bonzelite (Post 4155)
I posted this on the other GT-R forum. I will repost it here to add to the discussion. Make what you will of it:


Here is what Universal City Nissan sales guys (2 of them) said to me today:

I was eating at Poquito Mas and 2 Nissan guys walk in. I'm literally a short walk from the dealer at this location. They must have been on break.

As I sat facing the front door at a high-top table eating a steak burrito (that was damn good), I got their attention and asked them if they were sales people and they said yes, but were initially reluctant to speak with me. Their body language was a bit stand-offish like "who's this strange man?" But so what. I kept pressing.

I just blatantly asked without any introduction "How long is the wait list for the GT-R," and one of them smiled and didn't say anything.


His buddy, the 2nd guy, then sounded off and said "There isn't one"


What?" I said.

"There isn't an actual wait list yet. They're taking deposits next month but not before that. Only people who know the owners have a car waiting right now..."

"Oohh." I smiled. It confirmed my cynical idea that if you're on the inside you have a ride. Probably at a discount, too. But I didn't pursue that. I just let them talk.

So by now the first guy warmed up and began to spill it: "It's a $20,000 deposit down to reserve a car."

As I raised an eyebrow while sipping iced-tea, he saw I looked more intrigued and ready for more...

"That's 20,000 on top of sticker... $20,000 markup."

"Oh, I see. How many cars will you be getting next year?" I asked casually.

His buddy, the 2nd guy then said as he looked a bit "surrendered," hands in pockets: "This car is going to be hard to get" he said, shaking his head a little bit like "no."

He then added "They'll be very hard to get at first, but then they should be more available after the first year maybe. It's a new model so it's very limited."

The first guy then added "about 5 or 6."

-------------------

Universal City Nissan IIRC is the largest volume Nissan in the entire USA. And they're only getting 5 or 6 GT-Rs according to these guys, at a $20,000 markup --that must be made before you can even reserve an R35. If you don't lay down 20 thousand up front you cannot get in line for a GT-R.




Draw your own conclusions from my experience today.

I AGREE!!

I think you guys on the west coast will more than likely see the highest mark ups on the GT-R. I'm sure that some will pay 20k - 30k over MSRP.

I'm glad I'm sitting on a "notorized signed agreement for MSRP on one and I also ordered mine right after the 2007 SEMA show last year when the guys from AMS ( supporting vendor ) the shop that built my Evo said that the car is going to be a "beast and I think you should jump on it. Thats when I knew I wanted one.

Also got a call from my sales person yesterday and he said that we will probably will see dealers putting their orders in sometime around April with July as the expected time the car hits the showroom floors.

I leaning towards White! :D

otakm45 12-23-2007 09:26 AM

Dude I see your from rochester, NY what dealer did you go to? And is there anyway you think I can go and reserve one there? I'm in the 5 boroughs but I've called almost 10 dealerships and the only one that know's anything is the one that's marking it up 20k.

08Skygtr 12-23-2007 04:56 PM


Originally Posted by otakm45 (Post 4178)
Dude I see your from rochester, NY what dealer did you go to? And is there anyway you think I can go and reserve one there? I'm in the 5 boroughs but I've called almost 10 dealerships and the only one that know's anything is the one that's marking it up 20k.


Hi and yes you can put your name on the list but I'll warn you that you would be #8 on the list and they are going to ask " Market ajustment prices" ( I'm safe on that one and that was confirmed yesterday). My sales person said that they will get 2 for sure and they are working on getting one more and that would be it...for this year.

Pm me if you still want the name of the dealer.

:smilie_th


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